In 2025, Stanza became the go-to platform for sports and entertainment calendar creators. Here's what we built, what happened, and where we're headed in 2026.
2025 was the year we grew up. Not in the startup sense — but in the sense that the work we'd been quietly doing started to compound. Calendars creators built on Stanza were getting discovered by fans who'd never heard of them. Sports moments were driving traffic spikes we'd only dreamed of.
We shipped Discovery — a complete overhaul of how fans find calendars — and watched leaderboards fill up with creator content across every major sport. We expanded to 30+ sports and leagues, added the WNBA, international soccer, LIV Golf, and every major NCAA conference.
We hit 85% year-over-year retention — more than double the consumer subscription benchmark. That number tells us that when people subscribe to a Stanza calendar, they stay. That's because of you: creators who keep their calendars accurate, active, and worth following.
We also saw August peak at 101K active user-days — driven by NFL Kickoff and the NBA schedule drop. These sports moments are your biggest growth opportunities. When big sports events happen, fans look for calendars. Stanza is where they find yours.
In 2026, we're doubling down on creator tools, discovery, and platform reliability. Thank you for building on Stanza. We mean it.
The data is clear: traffic spikes when sports schedules drop. NFl schedule release (May), NBA season + NFL Kickoff (Aug), and March Madness (spring) are the moments when fans actively look for calendars. Make sure yours are ready.
Every league we add is a new audience for your calendar. In 2025 we expanded significantly into international soccer and women's sports.
In 2026, our focus is helping you grow your audience faster, understand your impact better, and spend less time on manual work.
Make sure your calendars are tagged, accurate, and ready for the next big sports moment. We'll handle the discovery.
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